The mobile phone has become one of the most critical media tools through which consumers interact with brands and make purchasing decisions. Today’s markets are more dependent on consumer needs and want. As technology evolves, these desires change, and a brand must keep up with these changes. Augmented Reality (AR) is a new trend in marketing and sales strategies that enables brands to provide their customers with unique experiences with the convenience of mobile connectivity.

1. Augmented reality allows you to test the product Before buying

Potential customers always want to try products before they buy. Fitting rooms, beauty samples, car test drives, and many other related concepts attest to the effectiveness of this sales strategy.

Expanded shopping is one of the rising trends in international retail, but it has never been used in Tunisia.

Using AR, potential customers can model and try on makeup, clothing, and a wide range of home products without interacting with them directly. AR does not require a physical presence to sample dozens or even hundreds of items to find the one that best meets their needs. 

With our Augmented Reality based virtual jewellery try-on, we aim to help the jewellery industry implement AR technologies in their business with the most effective methods and at the best price.

2. AR combines offline and online

Augmented reality makes it possible to digitize physical stores. For example, ticket company StubHub created an augmented reality app that allowed users to view a 3D model of the stadium where the Super Bowl was played. Fans were able to view the appearance of the pitch from different locations and choose the most convenient for them. Starbucks has turned to augmented reality to digitize the experience of visiting one of its cafes. Users can scan store items to access a virtual tour.

Our goal is to create an entire infrastructure of augmented reality technologies in Tunisia, and maybe one day we can write about Tunisian brands using augmented reality in business development.

3. Augmented reality improves brand image

Augmented reality takes branded materials like business cards and brochures to the next level by adding a virtual component. Users can scan printed documents using their mobile devices to access various functions.

For example, a user can scan a brochure and watch a video that reveals essential product information. A business card with Augmented reality will allow the user to write companies on social networks with just one click.

AR-enhanced branded content allows creators to inject dynamic virtual elements into text, increasing engagement.

4. AR improves the brand status

Augmented reality can also be used as an indirect sales and marketing strategy. While previous AR applications have focused on direct tactics to facilitate sales, AR can also be used to improve the brand’s status.

Creating a new, unexpected, or fun augmented reality experience can increase brand awareness, of course, provided the experience is formatted correctly. AR is relatively new to most people, and using an Augmented Reality service in Tunisia creates an experience that will have business users talking.

5. AR can be a valuable bonus for B2B companies

Augmented reality can transform the B2B customer/supplier experience in several ways. The B2B sales process has always been fraught with pitfalls between customer expectations and the supplier’s constraints, and augmented reality can improve and speed up the sales process.

One of the essential features that AR can have to improve B2B sales is creating a business presentation. As a rule, sellers are armed with brochures and flyers and possibly a PowerPoint presentation to present their product. Compare this to a system that provides access to an application where the product is delivered in real-time.

Augmented reality sales tools allow customers to see and interact with products in as much detail as they want, from a bird’s-eye view to a detailed inspection of individual components.

Augmented reality can also help when it comes to personalized service customization options. Generally, customers are looking for as many personalized and bespoke products and solutions as possible.

Compliance with these requirements by the supplier is not always possible and easily implemented.